Marketing of Sports Tourism in Seminole County, FL Creates Economic Impact Boon
SEMINOLE COUNTY’S SPORTS TOURISM HITS IT OUT OF THE BALLPARK
Over $43 million in Actualized Economic Impact FY 2018/2019
SEMINOLE COUNTY, Fla. (Jan. 3, 2020) – As a result of filling Seminole County’s five major tournament facilities with youth, collegiate and amateur sports events throughout 2019, sports tourism has become one of the destination’s most lucrative draws.
In recently closed fiscal year 2018/2019, the county hosted a grand total of 110 youth, collegiate and amateur sporting events that generated more than 41,000 hotel room nights and resulted in a substantial economic impact. The economic impact endures long after the final whistle blows and teams with their families celebrate their wins over dinner at a wide variety of visitor entertainment venues. During the fiscal year alone, the county’s sporting arenas actualized an economic impact of $42,549,864.00, exceeding the previous year’s revenue impact by $2.9+ million. Seminole County Parks hosted everything from the ECNL national soccer events, to the NHFCA woman’s national field hockey winter showcase, to the All-American youth baseball and softball games and the NCAA men’s and women’s DII National Tennis Championships.
The county’s top sports tournament venues consist of:
- Boombah Sports Complex Seminole County (15 fields)
- Boombah Soldiers Creek Park (6 premier girls fast-pitch softball fields)
- Sylvan Lake Park (6 soccer fields, 9 tennis courts)
- Sanlando Park (25 tennis courts)
- Seminole County Softball Complex (5 fields)
Since the Boombah Sports Complex opened in fiscal year 2015/16, the county has hosted an overarching total of 203 events there alone, bringing in more than 500,000 visitors to the complex which has generated over $97 million dollars in economic impact over the past 3 ½ years.
In the 2019/2020 fiscal year, these numbers are projected to increase even more, with an anticipated 104 sports tournaments at the Complex and various Parks countywide, contributing to an estimated economic impact of more than $46 million dollars and over 44,000 hotel rooms occupied.
The Orlando North/Seminole County Sports Tourism team has worked diligently with Seminole County Leisure Services and its partners at the Greater Orlando Sports Commission to form a strong team to help fortify the local economy by hosting sporting events that bring in visitors to the destination. In doing so, hoteliers, local tourist attractions and restaurants are seeing a healthy increase in revenue from traveling athletes and their families, coaches, scouts and spectators when these events take place.
Attached is a link to a schedule of sports tournament events for 2020: http://playorlandonorth.com/events. In January don’t miss the ECNL Girls soccer event on Jan. 10-12, 2020 and the NFHCA Girls National Field Hockey tournament Jan. 17-20 which combined will bring in nearly 12,000 players, coaches, and spectators to Seminole County. Details on the website.
For more information about Seminole County and its game changing sports venues, please call 407-665-2902 or visit www.PlayOrlandoNorth.com.
About Orlando North, Seminole County:
Teeming with old Florida charm and young Florida vibrancy, Orlando North, Seminole County serves up nationally-recognized venues for youth, collegiate and amateur sports tournaments, along with nature-based recreation, eclectic dining, a booming micro brew scene, plus a year round calendar of festivals, events and sports tournaments. With over 2,000 waterways, visitors discover a wide array of thrilling outdoor pursuits from paddling in clear freshwater springs and rivers, to air boating among alligators, or zooming through an aerial zip line course. Recipient of the 2018 Excellence in Sports Tourism Award from the Florida Parks and Recreation Association, Seminole County proudly presents an array of sports and training facilities for amateur tournament play, including the 102-acre Boombah Sports Complex at Seminole County in Sanford. And getting here is easy via Orlando Sanford International Airport (SFB), Orlando International Airport (MCO), aboard the Amtrak Auto Train, or via auto on I-95 and I-4. Here overnight guests save 30% on accommodations compared to Orlando and nearby beachfront hotels. All this, and it’s less than an hour’s drive to area theme parks and beaches. 1-800-800-7832 or 407-665-2900 or visit: www.PlayOrlandoNorth.com
Mary Jane Kolassa